For decades the value of the firm has been considered in terms of its real estate, then in tangible assets, plant and equipment. But, it has been recognized that a firm’s real value lies outside the business that is in the minds of potential customers. Today, establishing and achieving to strong and powerful brand is one of the main concern for any organization, because it leads to a lot of benefits. Branding is becoming ever more important as firms face an increasingly global and competitive market place. The strong brand gives the opportunity to company for setting itself in the market and avoiding the company to expose the threat by competitive actions and helps in cooperating and supporting the brand expansion. Brand equity derives from the consumer’s perception and this perception is changed by some factors. Brand equity couldn’t be realized and understood without considering its factors which are successful in creation and formulation of the brand equity in consumer’s memory. In measuring and evaluating the brand equity active marketing researchers firstly review the concept of brand equity which indicates the significance of brand for producers, retailers and consumers. This paper deals with the review of effectiveness of advertisement and identifies its effect on building brand equity and its dimensions.
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